From the fall of 2014 until 2017, I produced and art-directed much of the social content for @iloveny, the tourism board of New York State’s official social media account. Like New York itself, the content has been wide-ranging, including everything from postcards to cinemagraphs to stop-motion pieces. Almost all of the content was a radical departure from ILNY’s previous social work and helped propel ILNY into the current social world, giving the state and its many attractions the recognition they deserve.